Did you know that there’s a perfect pricing plan formula? It’s rooted in consumer and marketing psychology. And, has been verified through research studies and A/B tests.Yet, this formula has not yet knowingly been stated — until now.
In this packed 24-minute interview, you’ll learn what the pricing plan formula is and how to apply to optimize your own marketing success.
You’ll get to test your knowledge with real-life A/B test case studies while you learn:
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At checkout, is it better to make shoppers register for an account so you can capture important contact details, personalize the experience, and re-market to users? Or, is it more valuable to skip the account creation requirement allowing users to more easily checkout as a guest? Find out.
How long do I need to run my A/B test to achieve valid, reliable results? This article will tell you. Plus, get everything you need to know to correctly and accurately calculate test duration for an A/B test. Learn best practices andthe industry-standard tools to use.
Find out exactly how and where to use trust badges for conversions. Get A/B test ideas you can immediately try and apply. Plus, find out the surprising places in the funnel where trust badges convert best, the unusual trust format that consistently converts, and facts that will change the way you think about trust badges.