Did you know that there’s a perfect pricing plan formula? It’s rooted in consumer and marketing psychology. And, has been verified through research studies and A/B tests.Yet, this formula has not yet knowingly been stated — until now.
In this packed 24-minute interview, you’ll learn what the pricing plan formula is and how to apply to optimize your own marketing success.
You’ll get to test your knowledge with real-life A/B test case studies while you learn:
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How many visitors do I need to run a statistically significant A/B test and achieve valid, reliable results? This article will tell you everything you need to know to correctly calculate sample size and test duration for a split-test. Learn sample size best practices and industry-standard tools.
Calculating the Minimum Detectable Effect (MDE) can feel like a hair-pulling, speculative exercise. Luckily, this step-by-step guide is here to show you exactly how to accurately calculate your MDE to yield powerful, trustworthy test results.