Did you know that there’s a perfect pricing plan formula? It’s rooted in consumer and marketing psychology. And, has been verified through research studies and A/B tests.Yet, this formula has not yet knowingly been stated — until now.
In this packed 24-minute interview, you’ll learn what the pricing plan formula is and how to apply to optimize your own marketing success.
You’ll get to test your knowledge with real-life A/B test case studies while you learn:
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Understanding and calculating statistical significance is quite complex. Many experimenters don’t truly know what statistical significance is or how to derive a statistically significant test result. To properly call a winning (or losing) A/B test, it’s really important to clearly understand what a statistically significant result is and means. This article, written in plain English is here to set it all straight for you.
It may seem like a small change, but optimizing your navigational menu can have a big impact on conversions. This article provides you with do's, don'ts, and the top-10 navigational bar A/B test ideas you absolutely must try to easily increase conversions on your site.
A/B testing your app delivers the best possible experience for users and validates your assumptions and ideas. In this comprehensive article, discover the benefits of app A/B testing, how to do it, and the optimal process to follow.