Microsoft runs thousands of A/B test experiments per month. And, bets millions of dollars on the outcomes of these experiments.Not surprisingly, the company needs to be fully confident they can trust their A/B testing results.Listen to this informative 17-minute talk to learn about:
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A/B Test Case Studies help business owners to understand their business and find out where they can improve. It is an easy-to-use tool that allows businesses to compare different approaches, such as changes in pricing, on the same website or landing pa ...
Understanding and calculating statistical significance is quite complex. Many experimenters don’t truly know what statistical significance is or how to derive a statistically significant test result. To properly call a winning (or losing) A/B test, it’s really important to clearly understand what a statistically significant result is and means. This article, written in plain English is here to set it all straight for you.
It may seem like a small change, but optimizing your navigational menu can have a big impact on conversions. This article provides you with do's, don'ts, and the top-10 navigational bar A/B test ideas you absolutely must try to easily increase conversions on your site.