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The Value of Verifying Your Testing Data - By Microsoft

Microsoft runs thousands of A/B test experiments per month. And, bets millions of dollars on the outcomes of these experiments.Not surprisingly, the company needs to be fully confident they can trust their A/B testing results.Listen to this informative 17-minute talk to learn about:

  • Microsoft’s unique approach for validating their A/B test results, and what defines a trustworthy experiment.
  • The importance of page load speed. And, how a 4 millisecond increase in page load speed can fund the salary of one Microsoft engineer for a year!
  • Several real-life Microsoft experiments that would have been wrong, had the team not caught the issues, how the problem was detected, and what was done to fix the problem.

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