Microsoft runs thousands of A/B test experiments per month. And, bets millions of dollars on the outcomes of these experiments.Not surprisingly, the company needs to be fully confident they can trust their A/B testing results.Listen to this informative 17-minute talk to learn about:
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To get users clicking your content, which format works best: buttons or links. A series of 8 real-life A/B tests suggests one format consistently outperforms. Can you guess which version wins? Checkout the mini meta analysis to find out.
Learn how using Google Tag Manager (GTM) helps you overcome many of the limitations with Google Analytics 4 (GA4). Find out the best ways to use GTM to manage and derive the most meaningful data from GA4.
To increase conversions, should you use product or lifestyle photos to showcase and sell your product? This mini meta analysis explores and answers this question, providing you with tangible takeaways and top test ideas, all in an easy-to-scan and easy-to-implement format. Which version wins? Checkout the mini meta analysis to find out.