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Transitioning from UA and Optimize to GA4

By: Deborah O'Malley, M.Sc. & Dana DiTomaso | Last updated June, 2023


In this informative 40-minute video interview, analytics expert, Dana DiTomaso, President of Kick Point, discusses what to do to seamlessly transition from Universal Analytics (UA) and Google Optimize (GO) to Google Analytics 4 (GA4) in a new A/B testing paradigm.

You'll learn:

  • What's likely to happen as UA transitions to GA4 and what you should do to keep up as an experimenter.
  • The difference between a session-based and an event-based model, and what impact this transition will have on your experimentation work.
  • How to use GA4's newest features, what to look for in the data, and how to best report findings to clients.

Dana offers a wealth of knowledge, humor, and actionable insights.

Listen and learn from one of the foremost analytics experts in the field.

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