Why CRO is an operating system — not a tactic

Alex Birkett, Growth Marketer, at HubSpot, brings thousands of net new products to HubSpot through a finely woven web of CRO.
 
In this insightful 31-minute talk, Alex explains why CRO is an operating system — not a tactic.
 
Hear from Alex to learn:
  • What the difference between strategies and tactics are
  • The important elements of deciphering data – and how to use the data to optimize your success
  • The experiment matrix that can help you better validate and evangelize experiments

With this insight, you’ll walk away more empowered to take the data, and democratize it, to become a more strategic optimizer.

Alex Birkett, Growth Marketer, at HubSpot, brings thousands of net new products to HubSpot through a finely woven web of CRO.
In this insightful 31-minute talk, Alex explains why CRO is an operating system — not a tactic.
Hear from Alex to learn:
  • What the difference between strategies and tactics are
  • The important elements of deciphering data – and how to use the data to optimize your success
  • The experiment matrix that can help you better validate and evangelize experiments

Become a Pro Member to get full access to this interview.

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