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Your Guide to Decoding Data in Google Analytics

Did you miss the opportunity to join the top-rated speaker, Andy Crestodina of the award-winning digital marketing agency, Orbit Media, during the live, interactive Q+A session? Worry not. You can catch the replay here! Check out the interview to find out:

  • What Andy’s top two “dessert island” Google Analytics reports are, why you need to know them, and how to use them!
  • Why it’s important to go to Google Analytics with a specific question in mind. And, how blindly looking at analytics – without asking a specific question – is like just splashing around in the ocean.
  • How the psychology of Google Analytics feeds guilt and abdication. But, how using analytics can help you gather insights, support hypotheses, and measure the impact of your optimization efforts.

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