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Which wording won? The human- or AI-generated copy?

Human-created headline
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AI-generated headline
version_b-ai_generated-smClick here to enlarge

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What's the optimal search box format?

Microcopy outlining search options
conversion_advocates-microcopy-version_a-lgClick here to enlarge
Microcopy prompting search
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Does Search Bar Size Matter?

With or without the progress bar?

Does a multi-step or single-step registration form convert better?

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