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Member Login
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With or without the sticky buy button?

Without sticky, scrolling button
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With sticky button
tommy_hilfiger_version_b-smClick here to enlarge

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With or without the icons on the CTA buttons?

Without icons
swapalease_version_b-smClick here to enlarge

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With or without the icons?

Without icons
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What's the optimal notification bar timing?

Pop-up, timed to display upon exit
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Hook, timed to display at 20% scroll depth
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Which version won in Italy but lost in the UK?

One element: email sign-up field
alitalia_version_a-smClick here to enlarge
Two elements: an airport drop-down menu and email sign-up field
alitalia_version_b-smClick here to enlarge

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