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Which CTA copy won? Get started or watch a demo?

CTA: "Get started"
optimizely-version_a-get_started_cta
CTA: "Watch a demo"
optimizely-version_b-watch_a_demo_cta

Did the 3D product image or video outperform?

Interactive 3D product image view
rich_page-version_a-3d_product_view-lg
Video view of product
rich_page-version_b-view_product_view-lg

Which CTA wording worked best?

Which button copy worked best late in the funnel?

"Order" button
Version A -
"Go to checkout" button
Version B -

With or without the coupon code pop-up?

With coupon code pop-up
knockout-with-promo-code
Without coupon code pop-up
knockout-without_promo_code

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