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Which Facebook ad generated more leads?

Halloween-themed Facebook ad
facebook_ad_creative-version_b
Non Halloween-themed Facebook ad
facebook_ad-version_a

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Does a Halloween-themed creative do better in October?

Halloween-themed
Standard creative

With or without the steps in the checkout?

With step-by-step progress bar
version_a-with_steps_in_the_checkout
Without step-by-step progress bar (nav menu instead)
version_b-without_steps_in_the_checkout

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With or without the progress bar?

With progress bar
dela-with_step_indicator-version_a-sm
Without progress bar
dela-without_step_indicator-version_b-sm

With or without the added checklist step?

With added checklist step
Without checklist page

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