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With or without the customer selector pop-up?

With self-selector pop-up
natwest_version_a-smClick here to enlarge
Without self-selector pop-up
natwest_version_b-smClick here to enlarge

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With or without the added right-side size selector filter?

With left-side and added right-side size selector filter
omniconvert-version_a-with_filter-smClick here to enlarge
Without added right-side size selector filter, left-side filter only
omniconvert-version_b-sm-without_filterClick here to enlarge

Did the 3D product image or video outperform?

Interactive 3D product image view
rich_page-version_a-3d_product_view-lgClick here to enlarge
Video view of product
rich_page-version_b-view_product_view-lgClick here to enlarge

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Does video or a static image convert better?

Which AI-generated headline won?

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