The opposite of high purchase intent.
A website visitor with low purchase intent does not show a lot of desire or commitment to purchase your product or service.
The visitor may be new to your site and only casually browsing your offerings, looking to learn more.
Or, they may be in the information-gathering stage, reading details and collecting information, before feeling ready to make any kind of purchase decision.
It is possible for low intent visitors to convert right away, but the offer needs to be motivating and persuasive enough to move immediate action.
Removing barriers in your conversion funnel can help prompt visitors with low conversion intent to at the very least learn more, or return to your site later. And, at the very best, convert.