Also spelled optimise.
However, there is a proven method you can follow that involves:
- Taking a data-driven approach (gathering analytics data) and turning the data into a clear picture with a compelling story.
- Developing smart hypotheses about what you think is working and not working on your site.
- Testing those hypotheses through A/B testing.
- Implement the winning designs/tests on your website.
- Continually optimizing your site by not taking a “one and done” approach.