guess_the_test-white-green
Member Login
Member
Login
guess_the_test-white-green

Analytics Data

« Back to Glossary Index

Qualitative and quantitative data used to identify and analyze people’s actions and behavior on a website.

Analytics data is most commonly obtained from a software platform, like Google Analytics.

In Conversion Rate Optimization (CRO), analytics data is typically assessed to form data-driven hypotheses about what should be changed to optimize a website.

« Back to Glossary Index
hello world!
eyechevron-downarrow-circle-upcrossmenu-circlecross-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram