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Power

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The opposite of beta (β).

Assesses the likelihood a correct decision has been made that there is, in fact, a real effect, or conversion difference between variants.

Power is calculated as 1 - β which gives a decimal value.

power of 0.80 is the standard.

It means 80% of the time a meaningful effect will be detected. As such, there's only a (0.20) 20% chance of missing detecting the effect and ending up with a false negative.

In testing, your aim is to ensure you have enough power to meaningfully detect a significant effect, or difference in conversion rates to reduce your chances of a type II error.

The higher the power, the more likely a real effect has been detected.

However, the probability of finding the effect, within a given degree of confidence, is impacted by sample size. The larger your sample size, the higher your power.

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