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Does Button Color Still Matter in 2021?

Yellow "Register Now" button

Orange "Register Now" button

Difference Between Versions:

Version A – Mobile homepage featuring yellow "Register Now" button
Version B – Mobile homepage featured orange "Register Now" button

Key Performance Indicator (KPI):

Clickthrough rate (CTR)

Test Goal:

Increase the number of viewers clicking to sign-up for email updates

Traffic Source:

All traffic sources on both desktop and mobile devices

Audience:

House hunters interested in buying a new home

Organization:

Minto Communities: real estate development corporation

Does Button Color Still Matter in 2021?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

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Does Button Color Still Matter in 2021?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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