Version A – Email subject line and creative WITH clock emojis at the start and end of the text Version B – Exact same email subject line and creative, but WITHOUT the emojis
Key Performance Indicator (KPI):
Unique open rates, unique click rates, unique click-to-open rates
Test Goal:
Increase the number of readers opening the email and making a purchase
Traffic Source:
Existing email list of UK-based subscribers
Audience:
UK-based travel enthusiasts signed up to receive travel deals
Organization:
Royal Caribbean International - Holiday and cruise line operator
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