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Can You Guess Which Test Won?

What's the optimal notification bar timing?

Pop-up, timed to display upon exit

Hook, timed to display at 20% scroll depth

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Difference Between Versions:

Version A – Pop-up, timed to display when user motioned to exit the page
Version B – Hook, timed to appear when visitor scrolled down 20% of the page

Key Performance Indicator (KPI):

Clickthrough Rate (CTR)

Test Goal:

Get more prospective students clicking into program detail page

Traffic Source:

All traffic

Audience:

Prospective students interested in applying for programs

Organization:

GMercyU - Private American university offering more than 40 degree programs

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