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Can You Guess Which Test Won?

Which App CTA Button Converted Best?

"Book Appointment" button

"Book" button with appointment times

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Difference Between Versions:

Version A: Large, "Book Appointment" button
Version B: Small "Book" button, followed by available appointment times

Key Performance Indicator (KPI):

Completed bookings

Test Goal:

Increase the number of people using the app to book an appointment

Traffic Source:

Organic and search

Audience:

Australian users interested in booking a medical appointment online

Organization:

HealthEngine - Australia’s largest online health market place

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