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Can You Guess Which Test Won?

Which App Thumbnail Image Drove Downloads?

Woman taking a selfie

Darby brand text

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Difference Between Versions:

Version A – Woman taking a selfie Version B – Featuring Darby brand

Key Performance Indicator (KPI):

Test Goal:

Increase app downloads

Traffic Source:

paid

Which App Thumbnail Image Drove Downloads?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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Which App Thumbnail Image Drove Downloads?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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