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Can You Guess Which Test Won?

Which homepage redesign radically decreased bounce rates?

With product categories

With dropdown selector

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Difference Between Versions:

Version A – With product categories
Version B – With dropdown selector

Key Performance Indicator (KPI):

Bounce rate

Test Goal:

Decrease bounce rate and increase product purchases

Traffic Source:

All

Audience:

Shoppers interested in buying auto parts

Organization:

Buy AutoParts: Auto parts distributor

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