Version A – Employer Login form with link to "QuickSuper" online payment section Version B – Exact same login form, but with a "QuickSuper Login" button instead of link
Key Performance Indicator (KPI):
Logins
Test Goal:
Increase the number of members logging in to their "QuickSuper" accounts to manage online payments.
Traffic Source:
All: direct, organic, search, paid, referral, affiliate, social, and existing email list
Audience:
Australian B2B and B2C customers using the online payment portal
Organization:
AustralianSuper: Australia’s largest superannuation (pension) fund
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