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Can You Guess Which Test Won?

With delivery date above or below contact form?

Delivery date above contact form

Delivery date below contact form

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Difference Between Versions:

Version A – Delivery date section placed above the contact information form
Version B – Delivery data section placed below the contact information form

Key Performance Indicator (KPI):

Completed purchases/orders

Test Goal:

Increase the number of desktop users completing the form and placing an order

Traffic Source:

All desktop visitors

Audience:

Shoppers interested in purchasing all-in-one TV, Internet, and phone plans

Organization:

Vodafone: telecommunications provider

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