Version A – "Call to Order" link at top and added as a CTA button on the bottom Version B – Link only at top; no "Call to Order" CTA button on the bottom
Key Performance Indicator (KPI):
Completed orders
Test Goal:
Increase phone and internet package orders
Traffic Source:
All mobile visitors
Audience:
Shoppers interested in purchasing a phone or internet package
Organization:
Telecom company: wishes to remain anonymous in this study
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