Version A – Standard product page explaining software subscription benefits; directly translated from English to Japanese Version B –Same page, but copy was adapted to appeal to the local Japanese market; cartoon-style graphics were added
Key Performance Indicator (KPI):
Clickthrough rate (CTR), Average Order Value (AOV), Revenue Per Visitor (RPV), Sales
Test Goal:
Determine if adding tailored content increased conversions
Traffic Source:
Search, organic, and affiliate traffic; comprised primarily of desktop visitors from Japan purchasing Autodesk products, from the Autodesk Japan website
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