Version A – Mobile app with a progress bar displayed at the top page of the sign-up form Version B – Exact same sign-up form but without the progress bar
Key Performance Indicator (KPI):
Clickthrough Rate (CTR) and completed form submissions as measured by transactions
Test Goal:
Increase the number of users moving through the form and purchasing funeral insurance
Traffic Source:
All mobile traffic
Audience:
Dutch audiences interested in purchasing funeral insurance
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