Version A – With "quick selector" shopping basket icon; hovering over icon brought up size selector options and add to basket button Version B – Without "quick selector" button; clicking on product image brought shopper to a separate page with size selector and add to basket button
Key Performance Indicator (KPI):
Transactions, Average Order Value (AOV)
Test Goal:
Determine if adding a "quick selector" option increases product purchases
Traffic Source:
Direct, search, referral, organic, paid, affiliate, social, and existing email list - On desktop only
Audience:
Dutch customers, mostly female, primarily aged 35-44 years
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