Version A – Dropdown menu bar with top "callout" section, highlighting the most popular shopping categories. (Change implemented across all product tabs on site) Version B – Similar menu, but without top "callout" section. Categories were instead integrated into the menu bar and bolded
Key Performance Indicator (KPI):
Sales, Revenue Per Visitor (RPV)
Test Goal:
Determine if removing the duplicate product category text in the nav bar impacts conversions
Traffic Source:
All traffic sources
Audience:
Shoppers interested in popular home furnishing products
Organization:
Inflow - Award-winning eCommerce agency for a home furnishings retailer
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