Version A –Without Call To Action (CTA) buttons in "Boxed Text" search results listing Version B –With CTA buttons in "Boxed Text" search results listing
Key Performance Indicator (KPI):
Order rate, Revenue Per Visitor (RPV)
Test Goal:
Increase the number of online gamers upgrading their account or subscribing to access complete "Boxed Text" content
Traffic Source:
All
Audience:
Online games and Game Masters (GMs) interested in fantasy role-playing games
Organization:
dScryb: Resource for "Boxed Text" role-playing game narratives
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