This 11-step guide has been created to help you convince resistant clients to appreciate the value of testing, so you can institute a testing program, bringing about optimal gains and conversions.
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Understanding and calculating statistical significance is quite complex. Many experimenters don’t truly know what statistical significance is or how to derive a statistically significant test result. To properly call a winning (or losing) A/B test, it’s really important to clearly understand what a statistically significant result is and means. This article, written in plain English is here to set it all straight for you.
It may seem like a small change, but optimizing your navigational menu can have a big impact on conversions. This article provides you with do's, don'ts, and the top-10 navigational bar A/B test ideas you absolutely must try to easily increase conversions on your site.
A/B testing your app delivers the best possible experience for users and validates your assumptions and ideas. In this comprehensive article, discover the benefits of app A/B testing, how to do it, and the optimal process to follow.