The ultimate battle: use creative or conventional imagery?

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Can You Guess Which Test Won?

Creative or conventional imagery? Which won?

Creative karate imagery

version_a-karate_imagery

Conventional headshot imagery

version_b-headshot_imagery

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Difference Between Versions:

Version A – Email creative using creative karate imagery of the speakers
Version B – Similar email creative but using conventional headshot imagery to show the speakers

Key Performance Indicator (KPI):

Email open rates, clickthrough rates, and course registration rates

Test Goal:

Increase the number of people viewing the email and signing up for the course

Traffic Source:

Existing email list of Spanish dentists

Audience:

Spanish dentists, mostly running their own dental clinic

Organization:

Autran: dental academy

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