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Can You Guess Which Test Won?

Does Where You Place The CTA Really Matter?

Purple CTA button placed below price

Purple CTA button placed above price

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Difference Between Versions:

Version A: Purple "Select" Call To Action (CTA) button placed below grey "All costs at a glance" button and price Version B: Purple "Select" CTA button placed above price and grey "All costs at a glance" button

Key Performance Indicator (KPI):

Clickthrough rate (CTR) and total orders

Test Goal:

Increase the number of people clicking to order

Traffic Source:

All: direct, search, referral, organic, paid, affiliate, email list, and social

Audience:

Organization:

This week’s Featured Test is brought to you by:

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