Version A – Human-created copy. Promotional email with blue header copy stating "Enjoy the lowest" rate and other changes throughout Version B – AI-generated copy. Similar promotional email. Header copy stated "Save with the lowest" rate and additional changes throughout
Key Performance Indicator (KPI):
Clickthrough Rate (CTR)
Test Goal:
Increase clicks from the email into the credit card application page
Traffic Source:
Existing email list
Audience:
Citi bank customers potentially interested in getting a new credit card
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