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Can You Guess Which Test Won?

Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

Traditional navigational menu

"Hamburger" style menu

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Difference Between Versions:

Version A – Traditional desktop-style navigational menu Version B – Typical mobile-style "hamburger" menu

Key Performance Indicator (KPI):

Menu clicks

Test Goal:

Determine the most effective menu format for desktop users

Traffic Source:

organic, direct, search, referral

Audience:

Desktop users

Organization:

Intel: multinational computer technology corporation

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