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Can You Guess Which Test Won?

The form without or with the qualification banner?

Without "minimum requirement" qualification banner

With "minimum requirement" qualification banner

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Difference Between Versions:

Version A – Lead generation form without "minimum requirement" qualification banner
Version B – Similar lead generation form but with "minimum requirement" qualification banner

Key Performance Indicator (KPI):

Completed forms, lead quality

Test Goal:

Increase the quality and quantity of leads

Traffic Source:

All traffic

Audience:

Prospects interested in obtaining an EB-5 United States Visa

Organization:

American Life: real estate development and management firm

This week’s Featured Test is brought to you by:

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