Version A – Mobile site showing search results of nearest storage facilities delineated through two top tabs:“List View” and “Map View” Version B – Same search results page but with the layout changed; the tabs were removed and the map view was integrated into search listings
Key Performance Indicator (KPI):
Storage locker reservations and move-in rates
Test Goal:
Increase the number of storage shoppers reserving and moving their belongings into a storage locker
Traffic Source:
All mobile visitors from direct, search, organic, paid, and referral traffic
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