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Can You Guess Which Test Won?

Which AdWords Approach Resulted In More Subscriber Sign-Ups?

AdWords search keyword shown

"Free" and "save" emphasized - No AdWords keywords shown

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Difference Between Versions:

Version A –Sign-up page with imagery and text featuring a keyword used during the user's AdWords search Version B – Similar page, but with a standard image. Text featured the words "free" and "save" -- not the AdWords keywords

Key Performance Indicator (KPI):

Signup conversions

Test Goal:

Increase number of users giving their email, or joining through Facebook

Traffic Source:

paid

Audience:

Organization:

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