Version A – Cookie notification banner with Call To Action (CTA) buttons Version B – Same cookie notification banner but with links instead of CTA buttons
Key Performance Indicator (KPI):
Optin rate of users clicking to accept cookies
Test Goal:
Determine which cookie notification format increased cookie optins
Traffic Source:
Direct, display, and paid search traffic
Audience:
All visitors who landed on the site and were served the cookie notification banner
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