What's the optimal CTA button copy?

Can You Guess Which Test Won?

Which CTA wording worked best?

Add to cart

Next step

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Difference Between Versions:

Version A – Call To Action (CTA) button on product page stating "add to cart"
Version B – Exact same page but with CTA button stating "next step"

Key Performance Indicator (KPI):

Completed orders

Test Goal:

Determine if changing the CTA button copy impacted conversions

Traffic Source:

All traffic

Audience:

Shoppers interested in purchasing lottery tickets

Organization:

Staatsloterij: Dutch state lottery system

Which CTA wording worked best?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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Which CTA wording worked best?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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