Version A – Email newsletter send with obvious unsubscribe section placed in the top header, below-the-fold content, and bottom footer Version B – Exact same email newsletter send but without the obvious unsubscribe section. The unsubscribe option was placed only in the bottom footer
Key Performance Indicator (KPI):
Open rates, clicks per unique opens, and unsubscribe rates
Test Goal:
Determine if a prominent unsubscribe section impacts email newsletter conversion rates
Traffic Source:
Existing email subscriber list
Audience:
Thousands of digital marketers from around world interested in A/B testing, experimentation, and optimization
Organization:
GuessTheTest: the go-to resource for objective, inspiring A/B test case studies
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