Version A – Email campaign enticing callers to purchase phone credit by offering “Extra minutes to call home on Ramadan!” Version B – Exact same email campaign, but instead the subject line offer stated, “Your Ramadan Bonus is here!”
Key Performance Indicator (KPI):
Email open rates
Test Goal:
Increase email open rates and calling card credit purchases
Traffic Source:
Existing email list of subscribers
Audience:
Users interested in purchasing calling cards to phone family, friends, and loved ones
Organization:
TelephonePakistan.com: Calling and phone card company
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