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Can You Guess Which Test Won?

Which email subject line approach won? Urgency or informative?

Urgency: Act now
Informative: Important information
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Difference Between Versions:

Version A – Email subject line stating: Act now – get help with selling or buying a home
Version B – Email subject line instead stating: Important information about selling or buying a home

Key Performance Indicator (KPI):

Unique open rate

Test Goal:

Determine which subject line approach worked best to increase email open rates

Traffic Source:

Banking customers on an existing email listing

Audience:

Banking customers

Organization:

Citizens Bank: American financial institution

This week’s Featured Test is brought to you by:

Test Run By:

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Test Run For:

Citizens-Bank-logo

Test Run On:

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