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Can You Guess Which Test Won?

Which filter order won? "Best Result" placed first or last?

Filter items with "Best Result" listed first

Filter items with "Best Result" listed last

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Difference Between Versions:

Version A – Category page with a right-side filter with "Best Result" placed and displayed first Version B – Category page with a right-side filter with "Best Result" placed last

Key Performance Indicator (KPI):

Average Order Value (AOV), Revenue Per Returning Visitor (RPVr) Revenue Per Visitor (RPV)

Test Goal:

Determine if the order of filter categories impacts conversions

Traffic Source:

All traffic

Audience:

Shoppers interested in computers and electronics

Organization:

Dell: computer retailer

This week’s Featured Test is brought to you by:

Test Run By and For:

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