Version A – Horizontal format showing insurance plan options available to select Version B – Vertical format displaying insurance plan options. Added messaging to highlight plan benefits. Green or red dynamically appearing text boxes to encourage selection of the "Premium" plan option.Â
Key Performance Indicator (KPI):
Revenue Per Visitor (RPV)
Test Goal:
Increase the number of users purchasing "Premium" insurance coverage
Traffic Source:
Direct, search, referral, organic, paid, affiliate, social, and existing email list
Audience:
All visitors on Spanish and English sites. Mostly Mexican residents travelling within or outside Mexico.
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