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Can You Guess Which Test Won?

Which format converted best?

Bottom notification bar

Exit pop-up

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Difference Between Versions:

Version A – Bottom notification bar, appearing when landing on the page, encouraging prospective students to learn more about the program of interest Version B – Pop-up displaying when motioning to exit the page, encouraging prospective students to learn more about the program of interest

Key Performance Indicator (KPI):

Clickthrough Rate (CTR)

Test Goal:

Get more prospective students clicking into program detail page

Traffic Source:

All traffic

Audience:

Prospective students interested in applying for programs

Organization:

GMercyU - Private American university offering more than 40 degree programs

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