Version A – Expanded, vertical page layout. Red "Apply Now" CTA button in the hero section. Six navigational tabs, several grey vertically stacked boxes.
Version B – Condensed, horizontal page layout. Sticky red "Apply Now" CTA banner below the hero section. Three navigational tabs, several grey horizontally formatted boxes.
Key Performance Indicator (KPI):
Clickthrough Rate (CTR)
Test Goal:
Increase CTR on the red "Apply Now" Call To Action (CTA) button
Traffic Source:
Direct, organic
Audience:
Asian-speaking audiences interested in an HSBC credit card
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