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Can You Guess Which Test Won?

Which mobile product view won?

List layout: 1 product per row

Grid view: 2 products per row

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Difference Between Versions:

Version A – Mobile category page with "list layout," featuring 1 product per row
Version B – Mobile category page with "grid layout," featuring 2 products per row

Key Performance Indicator (KPI):

Revenue Per Visitor (RPV)

Test Goal:

Get more customers purchasing products

Traffic Source:

All mobile traffic

Audience:

Young (25-44), mobile visitors shopping online for clothing

Organization:

U.S. Polo Assn: Popular clothing brand

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