Version A – Shorter email subject line with personalized pet name visible inside preview pane on mobile. Subject line read: Finish {Pet’s Name} Insurance Quote Version B – Longer email subject line with personalized pet name not visible within preview pane on mobile. Subject line read: Don’t miss 12 months for 9 on {Pet’s Name} Insurance
Key Performance Indicator (KPI):
Open rates, clickthrough rates (CTR), click-to-sale conversions
Test Goal:
Increase the number of pet owners purchasing pet insurance
Traffic Source:
Mobile visitors who had been to the site to request a pet insurance quote, entered their pet's name, but didn't complete the insurance purchase
Audience:
Pet owners
Organization:
Sainsbury's Bank: financial firm offering a range of products, including pet insurance
Searching database. AI is generating your answer. This process may take a few seconds. Hang tight.
👋 Use the AI-driven chatbot to answer any A/B testing question
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
