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This week’s Featured Test is brought to you by:
Winner: Version B
Interestingly, the winning design actually decreased search panel CTA clicks by -13.43%, compared to the original multi line search box.
However, with the single line search box, homepage navigation/engagement increased 15.3%.
As a result, the single line search style led to a 7.2% in overall bookings, causing revenue to increase 1.08%.
Results achieved 99% confidence.
Why would a drop in search panel clicks lead to conversion gains everywhere else?
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