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Version A – Personalized content recommendations formatted as 3 smaller content cards
Version B – Personalized content recommendations formatted as 2 larger content cards

Key Performance Indicator (KPI):

Engagement measured as Clickthrough rate (CTR) into the selected piece of content

Test Goal:

Increase engagement bring more qualified leads

Traffic Source:

All traffic

Audience:

Experimenters interested in content related to A/B testing

Organization:

Optimizely: experimentation platform

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