Should you include or remove small visual cues in your nav menu?

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Can You Guess Which Test Won?

With or without red account icon?

With red dot

etam-version-a-with_red_dot

Without red dot

etam-versions_b-without_red_dot

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Difference Between Versions:

Version A – Displayed a red dot animation next to the login icon
Version B – Red dot next to the login icon was removed

Key Performance Indicator (KPI):

Clickthrough rate (CTR) to the login or account creation page and completed transactions

Test Goal:

Increase the number of shoppers logging in and making a purchase

Traffic Source:

All traffic

Audience:

French shoppers interested in purchasing lingerie or undergarments

Organization:

Etam: French lingerie and undergarment fashion retailer

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