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With or without the added "Call to Order" CTA button?

With added "Call to Order" CTA at bottom

Without "Call to Order" CTA at bottom

Difference Between Versions:

Version A – "Call to Order" link at top and added as a CTA button on the bottom
Version B – Link only at top; no "Call to Order" CTA button on the bottom

Key Performance Indicator (KPI):

Completed orders

Test Goal:

Increase phone and internet package orders

Traffic Source:

All mobile visitors

Audience:

Shoppers interested in purchasing a phone or internet package

Organization:

Telecom company: wishes to remain anonymous in this study

With or without the added "Call to Order" CTA button?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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With or without the added "Call to Order" CTA button?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run On:

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