Version A – Standard product page explaining software subscription benefits; directly translated from English to Japanese Version B –Same page, but copy was adapted to appeal to the local Japanese market; cartoon-style graphics were added
Key Performance Indicator (KPI):
Clickthrough rate (CTR), Average Order Value (AOV), Revenue Per Visitor (RPV), Sales
Test Goal:
Determine if adding tailored content increased conversions
Traffic Source:
Search, organic, and affiliate traffic; comprised primarily of desktop visitors from Japan purchasing Autodesk products, from the Autodesk Japan website
Searching database. AI is generating your answer. This process may take a few seconds. Hang tight.
👋 Use the AI-driven chatbot to answer any A/B testing question
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
