Version A – Call To Action (CTA) box featuring customer star ratings Version B – Similar CTA box but instead featuring a phone icon and help number instead of star ratings
Key Performance Indicator (KPI):
Clicks on “Open now” Call To Action (CTA) button, completed applications
Test Goal:
Determine which format would increase banking applications
Traffic Source:
Direct, organic search, referrals, and paid campaigns
Audience:
New and existing banking customers interested in opening an account
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